“(Blood is) the most tested and studied part of the human body and it guards a multitude of secrets that reveals our inner and unique way of being. Blood Concept is a private celebration of the vivid and fascinating liquid that flows in our veins,” according to a statement on the company’s website.

The bizarre scents were launched in early April at Esxence 2011, a niche perfumery trade show, in Milan.

Other unusual fragrances launched recently include a bacon-infused perfume from Chicago — ” a secret recipe blending 11 popular pure essential oils with the essence of bacon.”

Källa