HBO’s True Blood ratings for Season 3 premiere couldn’t be more promising: the 9 p.m. showing attracted 5.1 million viewers, a 38 percent increase from the season two premiere.

The 11 p.m. repeat of “True Blood” attracted an additional 1.3 million viewers. So the premiere had 6.4 million fans in all — pretty good for the premium cable channel on a busy night (NBA Finals, Tonys, etc.).

Last season, the vampire drama averaged 4.3 million viewers. So things are looking up for Sookie, vampire Bill and vampire Eric.

Källa